Find the Niche
Identifying overlooked opportunities within established systems.
Established systems often contain overlooked resources, emerging needs, institutional gaps and temporary opportunities that remain invisible within conventional strategies. Find the Niche combines analytical observation, entrepreneurial thinking and strategic timing to identify and activate this unrealised potential. Opportunities may emerge from market contradictions, underused assets, regulatory conditions or new ways of connecting existing resources.
From practice: Wunder Parking
Wunder Parking identified such an opportunity within Berlin's already intensely commercialised urban environment. While almost every square metre appeared occupied or monetised, public parking spaces remained reserved for stationary vehicles. By transforming these spaces into bookable environments for working, dining and even sleeping, we developed an experimental platform business that exposed an overlooked resource and challenged established assumptions about urban value creation.
For your organisation
New value from assets, data or capabilities you already own.
Related venture: Wunder Parking
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