Jakob Margit Wirth
Open for projects

Working insidesystems totransform them.

FounderConsultantResearcherArtist

I combine entrepreneurial experience, artistic experimentation and strategic thinking to rethink established structures, challenge assumptions and turn ambitious ideas into actionable change.

Portrait of Jakob Margit Wirth
Berlin. PhD candidate, Bauhaus University Weimar & CUNY New York.
  • €750K+secured in funding
  • 6ventures and organisations co-founded or led
  • 50+lectures, 10+ guest seminars
  • 11+countries

Worked with or supported by

  • Berlin Senate
  • Stiftung Berliner Mauer
  • Stadtmarketing Bernau
  • Goethe-Institut
  • Studienstiftung des deutschen Volkes
  • Klassik Stiftung
  • Society for Artistic Research

What I Do

Challenging Assumptions. Developing Strategies. Making Change Happen.

I help organisations navigate complexity, identify overlooked opportunities and turn ambitious ideas into actionable strategies.

My approach combines strategic thinking with entrepreneurial experience, artistic experimentation and hands-on organisational practice. Having founded organisations, built interdisciplinary teams, developed experimental ventures and mobilised resources under uncertainty, I know that meaningful change requires more than a good concept.

It requires the right questions, the right people and the capacity to make things happen.

Strategy & Organisational Transformation

Rethinking structures. Aligning people. Enabling change.

How can organisations transform when established routines, conflicting interests and limited resources stand in the way?

I support organisations in questioning existing structures, developing strategic directions and translating change into collective action. Drawing on my experience founding and managing organisations, I combine systems thinking, participatory approaches and practical organisational knowledge.

What I offer

  • Strategic development and organisational analysis
  • Change processes and transformation concepts
  • Organisational structures, roles and decision-making
  • Team development and collaborative leadership
  • Strategic workshops and actionable roadmaps

Relevant experience: Make-up, Operation Himmelblick, collective organisations and institutional collaborations.

How I Work

Question the frame. Identify opportunities. Develop alternatives. Mobilise people. Test and implement.

I combine analytical research with creative experimentation and practical implementation. Depending on the challenge, I work as a strategic advisor, facilitator, project developer or embedded collaborator — bringing different perspectives into dialogue and translating complex ideas into concrete next steps.

I work particularly with organisations navigating transformation, emerging initiatives developing new models, and teams looking for perspectives beyond their established ways of thinking.

Strategic advisor

Sparring for leadership teams facing a decision, a transformation or a new market.

Facilitator

Workshops and processes that bring stakeholders with different interests to a shared decision.

Project developer

From first idea to concept, business plan and funding, ready for implementation.

Embedded collaborator

Working inside your team for the duration of a change project.

Let's Work TogetherA first conversation is free and without obligation.

Selected Ventures & Strategic Impact

2025–2026Venture Development, Business Model Innovation, Strategic Leadership

€50K

  • Seed Funding
  • 12 Team Members
  • Customers across Europe, US & Asia

Collapse Collection

Building a Venture from the Collapse of a Financial Empire

Co-founded and led an experimental startup transforming the collapse of the SIGNA real estate empire into a speculative digital-asset business. Developed the venture strategy, product portfolio and international market presence.

Expanded Case Study: Collapse Collection
2025AI Product Innovation, UX Strategy, Digital Transformation

6 Weeks

  • Deployment
  • 2 Communication Channels

AI Bernd / Invisible Networks

Turning Generative AI into a Public-Facing Service

Led the product development of an AI-powered conversational agent for Stadtmarketing/Galerie Bernau. Translated generative AI into a personalised urban experience, coordinating user experience, content architecture and technical implementation.

Expanded Case Study: AI Bernd / Invisible Networks
Since 2019Urban Transformation, Stakeholder Management, Public–Private Partnerships

€350K

  • Funding
  • 50+ Stakeholders
  • 2,000 m² Pilot Activation

Operation Himmelblick

Unlocking Underused Urban Infrastructure at Scale

Founded and developed a multi-year urban transformation initiative opening inaccessible rooftops for public use. Secured €350K in funding, built a 50+ stakeholder network and led interdisciplinary teams while exploring a scalable model for urban asset reuse.

Expanded Case Study: Operation Himmelblick
2023Platform Strategy, Business Model Innovation, Go-to-Market

100+

  • Customer Bookings
  • German Mobility Award 2022 for Predecessor Project

Wunder Parking

Launching an Experimental Platform Business in Berlin

Co-founded a startup-style platform transforming public parking spaces into bookable accommodation and working environments. Developed the business model, digital platform and service prototype, testing customer demand in real urban conditions.

Expanded Case Study: Wunder Parking
2022–2023Circular Economy, Sustainability Innovation, Incentive Design

3,000 kg

  • Plastic Waste Targeted
  • Negative-Pricing Model

stoff♻wert

Rethinking Waste Management Through Economic Incentives

Co-developed an experimental circular-economy initiative addressing illegal plastic waste disposal through reverse pricing. Designed and tested an alternative distribution model linking economic incentives, consumer behaviour and recycling infrastructure.

Expanded Case Study: stoff♻wert
Since 2020Organisation Building, Financial Management, Collaborative Leadership

€250K+

  • Programme Budgets Managed
  • 15 Community Members

Make-up

Building and Sustaining an Independent Organisation

Co-founded and developed a multidisciplinary non-profit organisation, establishing shared infrastructure, governance processes and long-term institutional partnerships. Managed funded programmes, interdisciplinary teams and organisational operations.

Expanded Case Study: Make-up

Perspectives on Working With Me

“Jakob-Margit doesn't just question established systems — they enter them, challenge their logic and create unexpected possibilities for transformation.”
Luzius BernhardProfessor, University of Applied Arts Vienna
“Jakob-Margit brings fresh perspectives to complex challenges, combining unconventional thinking with a strong sense for strategy and practical solutions.”
Ulrich BeckerSenior Consultant, Berlin
“Jakob-Margit has a remarkable ability to turn ambitious ideas into reality, building compelling narratives and mobilising people even with limited resources.”
Margarita GarciaCEO, Mango Media, New York City
“Working with Jakob-Margit means pushing beyond the obvious. They combine bold imagination with the persistence and organisational skills to make unconventional ideas happen.”
Zora HünermannCo-Founder, Collapse Collection, Berlin/Vienna
“Jakob-Margit combines entrepreneurial drive with an exceptional ability to navigate uncertainty, challenge assumptions and bring people together.”
Pascal NonnenSenior Consultant, Munich

Media, Exhibitions & Teaching

Media coverage

  • Süddeutsche ZeitungCollapse Collection
  • BR24Collapse Collection
  • tazWunder Parking
  • TagesspiegelWunder Parking

Exhibited & presented

  • Chicago Architecture Biennial2021, Parasite Parking
  • Kunsthalle MannheimArtistic work

Published

  • KUNSTFORUM InternationalEditor of a thematic issue on parasitic paradoxes

Taught at

  • University of Cambridge
  • The New School / Parsons, New York
  • University of Applied Arts Vienna
  • School of the Art Institute of Chicago
  • Bauhaus-Universität Weimar
  • Humboldt-Universität zu Berlin

Challenging Assumptions. Creating Possibilities. Transforming Systems.

Five concepts drawn from my experience as a founder, my artistic experimentation, collective organising and systems thinking and theory.

I believe that the most important strategic capability is not always finding better answers, but recognising when we are asking the wrong questions. Organisations are increasingly equipped with powerful technologies, specialised knowledge and artificial intelligence. Yet they can remain trapped in familiar assumptions, institutional routines and inherited definitions of problems. Before developing solutions, we need to understand how a problem is constructed, whose perspectives are missing and which possibilities remain outside the organisation's existing imagination. My approach draws on five concepts developed through more than a decade of experimental practice, organisational work and artistic research.

Productive Irritation

Disrupting routines to make transformation possible.

Organisations rely on established routines and shared assumptions to maintain stability and efficiency. Yet these same structures can prevent adaptation, reproduce outdated practices and limit innovation. Drawing on Michel Serres' philosophy of the parasite and sociological systems theory, Productive Irritation understands friction as a catalyst for organisational learning. Unexpected perspectives, critical interventions and constructive disagreement can expose hidden contradictions and create opportunities for change.

From practice: stoff♻wert

Fugitive Thinking

Expanding the imagination beyond existing solutions.

Organisations tend to develop strategies within the boundaries of existing knowledge, market expectations and institutional assumptions. While this enables incremental improvement, it can restrict the imagination of fundamentally different futures. Fugitive Thinking creates space to move beyond these boundaries, combining critical research, interdisciplinary perspectives and speculative experimentation to explore possibilities that established frameworks exclude.

From practice: Die Blaue Blume

Drive Through Precarity

Turning resource constraints into collective capacity.

Resource scarcity, technological disruption and uncertainty can limit organisational capacity, but they can also expose inefficiencies and create urgency for transformation. Drive Through Precarity focuses on mobilising overlooked resources, building strategic alliances and maintaining collective momentum under pressure. It combines adaptive leadership, effective prioritisation, resource mobilisation and the ability to recognise critical windows of opportunity.

From practice: Penthaus à la Parasit

Find the Niche

Identifying overlooked opportunities within established systems.

Established systems often contain overlooked resources, emerging needs, institutional gaps and temporary opportunities that remain invisible within conventional strategies. Find the Niche combines analytical observation, entrepreneurial thinking and strategic timing to identify and activate this unrealised potential. Opportunities may emerge from market contradictions, underused assets, regulatory conditions or new ways of connecting existing resources.

From practice: Wunder Parking

Leave Your Habitat

Changing the perspective before changing the organisation.

Professional environments develop their own languages, expertise and assumptions about what constitutes a realistic solution. While necessary for specialisation, these frameworks can also create blind spots and reinforce established ways of thinking. Leave Your Habitat means deliberately entering unfamiliar environments, engaging with different forms of knowledge and questioning the limits of one's own perspective. It enables cross-sector learning, challenges institutional routines and opens new approaches to complex problems.

From practice: Operation Himmelblick

From Critical Thinking to Collective Transformation

These five concepts inform how I approach complex organisational challenges. But they only become meaningful when connected to action. Change requires people who understand why it matters, the confidence to engage with uncertainty, the resources to experiment and the organisational capacity to turn learning into decisions. My approach therefore connects critical diagnosis, unconventional imagination and practical experimentation with stakeholder engagement, organisational development and implementation.

  1. Challenge assumptions.
  2. Reframe the problem.
  3. Explore alternatives.
  4. Mobilise people.
  5. Build what comes next.

From the Margins to the Centre of Decision-Making

What an anarchist past taught me about organisational transformation.

How do you transform a system that is not waiting for change — and often actively resists it?

Read the story
  1. Learning from an Anarchist Past
  2. Precarity as a Training Ground for Entrepreneurship
  3. Research as a Continuous Practice of Questioning
  4. What Building Organisations Taught Me
  5. Scaling Bottom-Up Experience into Institutional Transformation
  6. A Different Perspective on Transformation

CV

A brief overview

Founder, creative thinker and project lead with 5+ years of experience building organizations, leading teams and delivering complex cross-sector projects. Secured €750K+ in funding, led teams of up to 20 and managed diverse stakeholders across public institutions, academia and civil society. Combines entrepreneurial execution, structured problem-solving and hands-on implementation with experience in strategy, organizational transformation and AI-enabled service development.

Experience

  1. Co-Founder & Co-Director start-upCollapse Collection
  2. Creator & Product Lead, AI Agent “Bernd”Stadtmarketing Bernau
  3. Sector RepresentativeRunder Tisch Urbane Praxis, Berlin Senate
  4. Co-Founder & Co-DirectorOperation Himmelblick
  5. Strategic AdviserStiftung Berliner Mauer
  6. Co-Founder & Co-DirectorMake-up Space
  7. Junior ConsultantMango Media Consultant, US
  8. Guest Teacher and LecturerUniversities & Conferences
  9. Independent Artist, Curator & Program Lead

Education

  1. PhD Candidate Innovation & Societal TransformationBauhaus University Weimar & CUNY New York. Scholarship by Studienstiftung des deutschen Volkes
  2. M.A. Spatial Strategies (1.3)Kunsthochschule Berlin. Award for best graduation project
  3. M.A. Social Science (1.3)Humboldt Universität Berlin
  4. MFA Public Art and New Artistic Strategies (1.1)Bauhaus University Weimar. Best graduation. Exchange: School of the Art Institute of Chicago (DAAD)
  5. B.A. Sociology, Politics & Economics (1.6)Zeppelin University Friedrichshafen

Awards

Studienstiftung des Deutschen Volkes (PhD Scholarship 2023), German Mobility Award (Federal Ministry, 2023), Mart Stam Prize (best graduate, 2022), Goethe-Institut USA/ID/FR/ZYP (2019–2025), Born to be Bauhaus (best graduate, 2020)

Languages

German: Native, English: Fluent, Spanish: Fluent

Let's Work Together

Let's explore what is possible.

Facing a complex challenge, developing a new venture or looking for a different perspective?

I am interested in collaborations where strategic thinking, unconventional ideas and practical action can create meaningful change.

  1. Send a few linesWhat you are working on and where it is stuck.
  2. Intro callA free first conversation to see whether and how I can help.
  3. ProposalA concrete format: advisory, workshop, project or embedded collaboration.
mail@jakobmargitwirth.com

Book a 30-minute intro call